In 2025, search officially stopped being one thing and it became two. One half is local and transactional, these are
AI Search Optimization For Local Businesses: Why Search Just Split in Two Read Post »
Most search results never get clicked. Over half of all Google searches now end without a single click. The user
Zero Click Search and Why Local Businesses Are Losing Traffic They Never Saw Read Post »
Half of consumers now use AI-powered search, and is expected to influence $750 billion in revenue by 2028. McKinsey (2025)
Generative Engine Optimization: How Local Businesses Get Cited by AI Search Read Post »
